Designing and Bringing New Products into the Market
Lagos State, Nigeria
Sep 18 - 20 Sep, 2012
In business and engineering, new product design and development is the term used to describe the complete process of bringing a new product or service to market. There are two parallel paths involved in the process; one involves idea generation, product design and detail engineering; the other involves market research and market analysis. Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share.
Venue: i-Skill Knowledge Management Centre, 290A, Ajose Adeogun Street, Victoria Island, Lagos.