Your bid proposal may be the first time a customer encounters your company; so invariably, it is your ambassador. To overcome the risk of disqualification, your bid document/proposal must comply precisely with the requirements of the tender process. Your future customer must be engaged by the document presented in a compelling, intuitive and easily navigable manner ? and, most importantly, enable you to win the business. You must make the best opportunity to impress your customers, both in terms of the quality of your bid content and its presentation.