MARKETING WITH DATA (MARKETING ANALYTICS)
By: Valuefronteira Training
Lagos State, Nigeria
Sep 26 - 27 Sep, 2012
The advanced marketing analytics programme is designed for marketing managers, database marketers, brand managers, market research analysts, sales supervisors, heads of strategy etc. on how to turn data into action by targeting the right audience with the right offer or promotion with the right message. Today, marketers require advanced insight into their customer and prospectsÃ¢â¬â¢ behaviour well before creative designs are completed or the strategic marketing programme is put into action. Analytics is no longer a Ã¢â¬Ånice to haveÃ¢â¬Â tool, but a Ã¢â¬Åneed to have,Ã¢â¬Â integrated component of a marketer's overall execution platform.
Venue: ValueFronteira Analytics Laboratory, 4th Floor (rear wing), 42 Olowu Street, Ikeja