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Brand Leadership in the New Decade

By: Lagos Business School   

Lagos State, Nigeria

03 - 06 Sep, 2012  4 days

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Social media: a brand leadership driver. Building strong and sustainable brands. Sustainable brand architecture. Developing superior brand identity. Semiotic branding. Naming a brand leader. Unveiling the brand personality: a deconstructive analysis.

Km 22, Lekki-Epe Expressway, Ajah, Lagos, Nigeria Sep 03 - 06 Sep, 2012
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