Brand Leadership in the New Decade
By: Lagos Business School (LBS)
Lagos State, Nigeria
Sep 03 - 06 Sep, 2012
Social media: a brand leadership driver. Building strong and sustainable brands. Sustainable brand architecture. Developing superior brand identity. Semiotic branding. Naming a brand leader. Unveiling the brand personality: a deconstructive analysis.
Venue: Km 22, Lekki-Epe Expressway, Ajah, Lagos, Nigeria