MARKETING WITH DATA (MARKETING ANALYTICS)
By: Valuefronteira Training
Lagos State, Nigeria
Dec 13 - 14 Dec, 2012
The advanced marketing analytics programme is designed for marketing managers, database marketers, brand managers, market research analysts, sales supervisors, heads of strategy etc. on how to turn data into action by targeting the right audience with the right offer or promotion with the right message. Today, marketers require advanced insight into their customer and prospectsâ€™ behaviour well before creative designs are completed or the strategic marketing programme is put into action. Analytics is no longer a â€œnice to haveâ€Â tool, but a â€œneed to have,â€Â integrated component of a marketer's overall execution platform.
Venue: 4th Floor (Rear Wing), 42 Olowu Street Ikeja