INSEAD Blue Ocean Strategy
By: INSEAD Executive Education
Oct 14 - 17 Oct, 2013
INSEAD Blue Ocean Strategy offers a new perspective on strategy formulation and execution. This programme takes the theory, created by INSEAD professors W. Chan Kim and Renée Mauborgne, and develops it into concepts, tools and frameworks delivered by a world class faculty. You will learn to create ‘blue oceans’ of uncontested market space to help you make the competition irrelevant. You will gain key insights on how these concepts complement and go beyond traditional approaches to strategy. There is also a strong emphasis on learning how to apply Blue Ocean Strategy to real business situations in order to help your business break away from the competition and achieve strong profitable growth.
Venue: Boulevard de Constance 77305 Fontainebleau Cedex