Category Management: Managing Each Brand as a Strategic Business Unit
By: Lagos Business School (LBS)
Lagos State, Nigeria
Jul 10 - 12 Jul, 2013
This programme will focus on designing, developing and implementing winning strategies that can be adopted and applied as a process to manage each product/brand with the overall goal of having competitive advantage.
Venue: Lagos Business School, Pan-African University, Km 22, Lekki-Epe Expressway, Ajah