This intensive workshop looks at how marketing strategy can be developed and captured in the marketing plan. Discover what is driving the organization and how to align resources with the opportunities in the marketing environment. In groups, a strategic marketing template is worked through to develop a tactical marketing plan. The strength of these workshops is in the facilitated discussion with the diverse participants around the topics area i.e. strategy, tactics and planning. Participants will be able to discuss their own organization’s planning needs and issues and can use the workshop to write their own plan in parallel with the structured activity. Participants receive a comprehensive set of notes on the topic, examples and other related resources. It is likely that you or your organization is seeking a well developed planning protocol.