Marketing of Professional Services
By: SPC Patterns Consulting
Lagos State, Nigeria
Mar 25 - 29 Mar, 2013
This intensive workshop looks at business to business and professional services marketing. Issues discussed include relationship and lifecycle management, customer needs and how to build loyalty around large intangible benefits. Participants discuss their own personal and workplace experiences. This workshop utilizes a variety of content from discussion and group brainstorming to video and text based materials. The power in this workshop is the facilitated discussion with the diverse participants around the topic area i.e. Business Relationships.
Venue: Institute of Management, (Chartered), Management House, Plot 22, Idowu Taylor Street, Victoria Island, P.O. Box 2557, Lagos, Nigeria.