Measuring Marketing Performance
By: SPC Patterns Consulting
Lagos State, Nigeria
May 06 - 10 May, 2013
This is an intensive workshop which aims to extend participants’ skills and knowledge in measuring and managing marketing performance. Measurement is fundamental to the management of any enterprise, weather planning, executing or evaluating. This workshop will address the measurement of marketing, with particular reference to the research that underpins marketing metrics.
Venue: Institute of Management, (Chartered), Management House, Plot 22, Idowu Taylor Street, Victoria Island, P.O. Box 2557, Lagos, Nigeria.