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Strategic Segmentation for Competitive Advantage

By: SPC Patterns Consulting

Lagos State, Nigeria

13 - 17 May, 2013  5 days

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This workshop has an in-depth look at understanding which of the identified customer segments should be targeted. Specifically covered is a methodology which will allow participants to evaluate segments using current segmentation profile to develop a better understanding of which segments are likely to provide better results through targeting than others, both now and at predetermined intervals. Utilizing the Dibb-simkin Segment Evaluation technique (2006) a list of aspects can be developed to define why a segment maybe more or less attractive to the organization, enhancing participants’ knowledge on who to target now, who to target in the future and what resources might be needed to achieve the end result.

Institute of Management, (Chartered), Management House, Plot 22, Idowu Taylor Street, Victoria Island, P.O. Box 2557, Lagos, Nigeria. Nigerian May 13 - 17 May, 2013
Members: NGN 105,000.00, Non members: NGN 115,000.00
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01-4617148, 2705282, 2705283, 2705367