Strategic Segmentation for Competitive Advantage
By: SPC Patterns Consulting
Kano State, Nigeria
Sep 23 - 27 Sep, 2013
This workshop has an in-depth look at understanding which of the identified customer segments should be targeted. Specifically covered is a methodology which will allow participants to evaluate segments using current segmentation profile to develop a better understanding of which segments are likely to provide better results through targeting than others, both now and at predetermined intervals. Utilizing the Dibb-simkin Segment Evaluation technique (2006) a list of aspects can be developed to define why a segment maybe more or less attractive to the organization, enhancing participants’ knowledge on who to target now, who to target in the future and what resources might be needed to achieve the end result.
Venue: NIM Management Centre, 79, Club Road, (Near Customs Area Office) Bompai, Kano State. Nigeria