A well trained sales force equates to an increased and better bottom line! Organisational growth and sustainability is dependent on the organisation's ability to sell and distribute its products profitably to the widest possible markets. The terms Sales and Marketing are many times used interchangeably; however, there is a world of difference between them. It is the ability to draw and manage the distinction between these two concepts to arrive at a complement that defines professionalism in this regard. Sales Management and Marketing are essential functions without which economic and organizational growth cannot occur. This core aptitude training delves into critical areas such as Markets; Distribution; Competition; Supply Chain and Positioning. This course will provide you with practical guidelines and tools needed to be successful throughout the sales cycle.