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Petroleum Products Retail Marketing (The Foundation Course)

By: Tom Associates  

Lagos State, Nigeria

22 - 26 Apr, 2013  5 days

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This course focuses on the fundamental knowledge and skills needed to maximize returns from outlets and on networks and branding. It is a broad based, comprehensive foundation course for managing objectives and resources professionally in this line of business. Retail marketing in today's oil industry is not only about fuels and lubes. Ever more discerning customers need a wider range of goods and services. Increasing competition is putting margins under pressure. The course explores the circumstances and problems affecting the retail oil industry and it considers the solutions available to wholesalers and retailers. It deals with fundamentals affecting supply, marketing and retailing of fuels and associated goods and services, and how technology can help secure success in the market place.

Tom Associates Management Dev. Centre, 5/7 Alade Lawal Street, off Ikorodu Road, opposite Anthony Police Station, Anthony Village, Lagos, Nigeria Apr 22 - 26 Apr, 2013
NGN140,000.00 incl. VAT
(Convert Currency)

08033019120

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