It is obvious that making speeches is one of the most common but undervalued activities of chief executive officers, both in the private and public sectors. CEOs make speeches at AGMs, at board meetings, at company events, at dinners, and many times at invitations from outside. Frequently, these speeches are focused on the company or organization or institution. At other times, the subject matter is anything from social to political issues. For politicians, the occasions for making speeches are even more, and frequently, more momentous. As in a recent case where a Minister was seriously embarrassed by the poor quality of the draft, it is clear that more than the ability to put sentences together is required for a speech to be worth listening to.