Effective reputation management requires the engagement of a broad range of tested strategies and competencies if any organization must survive today’s dynamic business environment. When people think about a company or their products, it is really the unconscious consideration of the company’s reputation that is at the forefront of their mind. As a strategic asset that determines whether a company will remain a going concern especially during challenging times, building and sustaining strong corporate reputation demands lots of hard work, immense resources, consistency in value propositions, excellent quality offerings and delivering on stakeholders and market expectations which forms the core of brand equity growth thus impacting the bottom-line. Since no single organization is insulated from the likelihood of reputation management crisis, it becomes imperative for managers saddled with such responsibilities to have a firm grasp and master such strategies and tools that makes for effective reputation management. This seminar will enhance and sharpen the competencies of image makers, corporate communication and brand managers by empowering them with up-to-date crisis communication tools. It will acquaint participants with the act of reputation management and effective deployment of a robust communication strategy as key to survival in a volatile environment like ours. It will feature practical strategic sessions by looking at some organizations that bounced back from crisis that borders on their reputation and brand perception.