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New Media Marketing

By: School of Media and Communication

Lagos State, Nigeria

30 - 31 Jul, 2013  2 day

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New Media marketing is the promoting of brands using Internet based technologies and mobile interactive devices to reach customers, build engagements, measure and provide feedback/results. With Internet penetration growing in sub-Saharan Africa at a very quick rate, driven by a demand to access the capabilities of mobile devices and computers, we are in an age where the various forms of 'old' media will be accessed primarily from digital devices within the next 1-3 years. Based on the foregoing, brands need to engage and interact with their customers online and on mobile through well thought out design, execution able strategy and simple- to-use technology. This two-day seminar on New Media Advertising and Marketing in Nigeria has been designed to help brand leaders and managers as well as advertising agencies become more conversant with the dynamics of the digital media space. It is aimed at educating and sensitizing brand and marketing managers on how to deploy new media for brand and product promotion.

School of Media and Communication Pan-African University, 2, Ahmed Onibudo Street, Victoria Island Campus, Lagos Jul 30 - 31 Jul, 2013
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