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Data Mining for Customer Relationship Management

By: Valuefronteira Training

Lagos State, Nigeria

12 - 14 Mar, 2013  3 days

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The course will enable participants master the process/techniques by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. CRM Analytics’sbehavior-based marketing approach actively reveals why and when customers buy thus enabling the opportunity to create exceptional customer retention. In general, this two-day course equips participants with the capacity to use analytic techniques to analyze customer behaviour, satisfaction, loyalty, profitability, and churn

ValueFronteira Limited, 42 Olowu Street, 4th Floor (Rear Wing), Ikeja, Lagos. Mar 12 - 14 Mar, 2013
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