Strategic R&D Management is about how organisations make product innovation happen. It helps senior managers engage in and support product innovation in a way that drives – rather than dissipates – their business strategy. You will learn how to manage product innovation as a strategic business process that cuts across and involves multiple functions. By using a framework for R&D, you will be able to deliver more and better product innovation to your company. For over 15 years, the Strategic R&D Management programme has been constantly evolving, consistently remaining at the forefront of product development business concern.