INSEAD-CEIBS Expanding Opportunities - Doing Business in Europe
By: INSEAD Executive Education
Jun 30 - 05 Jul, 2014
The past year saw an important milestone, with trade turnover between China and Europe breaking USD 500 billion for the first time. China’s outward investment to Europe grew rapidly as Chinese enterprises accelerate their pace of going global. The economies of China and Europe are entirely different in terms of their stages of development, industry structures, problems to be solved and guiding ideologies. What can Chinese enterprises do to establish a strong presence in Europe? INSEAD and CEIBS have jointly launched the Programme successfully Expanding Opportunities: Doing Business in Europe, casting light on Europe, while reflecting on the experience and lessons drawn from China-Europe trade activities with China’s top executives.
Venue: Fontainebleau, France