Advanced Industrial Marketing Strategy
By: INSEAD Executive Education
Oct 06 - 11 Oct, 2014
AIMS: Advanced Industrial Marketing Strategy has been condensed into five intensive days in order to meet the needs of busy business-to-business marketing executives. By providing participants with the right balance between content and practice, the programme helps them tackle their industrial or B2B marketing challenges. High risk, large transactions, diverse channels, multiple stakeholders, tough negotiations, strategic alliances, intensive relationship building... the challenges of B2B marketing could not be more complex. And they are changing all the time.
Venue: Fontainebleau, France