Create a sales process to improve customer relationships and retain customers for life. For a Customer Relationship Management (CRM) strategy to succeed, you will need to build a customer-focused culture within your organization. In this 3-day course, you will discover how to develop a strong, consistent and successful corporate strategy that is focused on customer acquisition and retention. This involves designing a solid sales process, training your sales organization and developing an effective CRM strategy. Now, you can turn around struggling sales reps, meet revenue projections and boost customer loyalty. Because retaining customers is far less costly than acquiring new customers, you will realize bottom line benefits. Best of all, the goal of retaining customers for life becomes achievable.