The rapidly changing landscape of modern communications presents major challenges for all players in our industry. The commercial environment is very dynamic and highly competitive. This programme has been designed to equip all managers within our industry to make practical, effective, insightful and smart decisions in this uncertain world. Practical and useful strategy tools are presented in a way that makes them immediately easy to apply in real life situations. This demanding and comprehensive programme, gives participants the opportunity to undertake solid strategic analysis and critical appraisal of the wider communications industry to produce useful and practical plans for the achievement of their corporate goals and personal KPIs.