This course is designed to enable delegates to design and implement an effective pricing strategy that focuses on customer value and to optimize revenues and profitability over the long term. Changing technology, usage and demand patterns mean that fixed and mobile telecommunications companies need to re-orientate pricing paradigms to ensure value is delivered to customers and that customers pay for what they value. The accelerating shift from voice/message based usage to data and “Over The Top” services that by-pass traditional telco business models mean that new pricing models need to be developed centred on customer value. At the same time, operators are being asked to make large investments in higher speed infrastructures such as fibre and 4th and even 5th generation mobile networks. Without a pricing model that captures the value of those networks, it will be had to justify the investment.