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Meeting Branding and Customer Engagement Challenges in Telecoms


United Kingdom

31 Oct - 01 Nov, 2013  2 day

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Mapping customer journeys and touch points by segment is the starting point for developing an effective customer engagement program to deliver brand promises.  Objectives and metrics should be set for different types of engagement opportunities such as raising awareness during customer’s initial research phase, increasing engagement and purchase intent during the consideration phase, maximizing conversion during the decision phase, and enhancing customer experience, satisfaction and advocacy during life time.   Best in class companies are increasingly using a range of digital media to engage with customers due to changing consumer habits and the growing spending power and influence of millennial.  Investing in digital marketing capabilities and making necessary organisation changes is necessary for companies to fully capitalize on the power of digital platforms.

London, UK Oct 31 - 01 Nov, 2013
€1,575.00 (Full), €1,415.00 (Early Bird)
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+44 0 207 017 4144