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Operational Business Strategies for Media Effectiveness

By: School of Media and Communication

Lagos State, Nigeria

20 - 22 Feb, 2012  3 days

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Delta The dwindling fortunes of today's media and marketing communication companies occasioned by massive cuts in ad spend and poor copy sales bring to fore the exigencies to creatively explore time-tested strategies in order to expand their revenue base and take the business to higher level of success. The print, electronic, outdoor and the new media, as a matter of survival, must harness all available revenue centers, if they must stay relevant, independent and remain a true watchdog of the society. Yesterday's strategies and revenue-driven platforms are now inadequate and require constant re-valuation, repositioning, and redirection, if any media/marketing communication company worth its salt can survive in an aggressively competitive industry. This workshop will open to media and marketing communication practitioners up-to-date business platforms that will sharpen their competitive edge, strengthen existing revenue centers and increase their chances for sustainable growth as going concerns. It will feature several case sessions in which booming enterprises will share their success stories.

School of Media and Communication, Pan African University, 2 Ahmed Onibudo Street, Victoria Island, Lagos, Nigeria. Contact: Doris -08058127207 and 01-8967462, Juliet - 08066385629 Feb 20 - 22 Feb, 2012
NGN105,000.00 per participant (Covers all course materials, tea and lunch)
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01-8967462, 08066385629, 08058127207