The role of out of home media (Outdoor Advertising) as a marketing communication medium cannot be underestimated. It is about the most engaging and the most dynamic of all media of marketing communication, notably advertising. It can be very effective in reaching people on the go. And the fact that most people are often spending less time at home, and as a result are less exposed to the traditional media of TV, radio, newspapers and magazines, makes this medium most cost-effective for the discerning advertising. If professionally and skillfully deployed Outdoor Advertising can help advertisers: build brands; demand attention; target niche audience, and communicate brand benefits. At Daniels Phritnol, we believe Out-of-Home media can be optimally utilized with the strategic engagement of Integrated Marketing Communications possibilities. Integrated Marketing Communication (IMC) is the integration of all marketing communication tools under one strategic communication focus. It takes all communication tools from working in isolation to complementing each other, with the objective of communicating one unified message from the organization (about a brand) to its target consumers. The overall objective is to build positive and mutually rewarding relationships between the organisation and its stakeholders, notably the customers, in the overall best interest of the brand. It is in the bid of sharing the above believe that we put together the workshop; and this is consistent with our drive at Daniels Phritnol to help in enhancing the management capacity of organisations to meet their corporate and marketing communication objectives. This workshop has therefore been crafted bearing the all important organizational goal (which is to engage meaningfully and effectively with all stakeholders) in mind.