When goals are set and decisions are taken in any organizational setting, it often falls to different levels of managers, supervisors and team leaders to mobilize, motivate, direct, and work with other staff to achieve the set goals. But the communication and relational style adopted by managers could make a critical difference between failure and success. A brash and aggressive style could destroy social cohesion and team spirit in the work place, while a passive relational style could force the wheel of organizational efficiency grinding to a halt. Assertive communication is motivational, goal-directed and effective because it begins with a respectful recognition of the essential worth and importance of every member of the working team. The main aim of this seminar is to train managers and supervisors on the assertive and effective communication skills they need to build team cohesion and drive up staff effectiveness in the work place.