Airline Marketing - Advanced
By: International Air Transport Association (IATA)
Jun 03 - 06 Jun, 2014
Growing uncertainty and competition in the global airline industry is forcing airlines to reinvent their marketing strategies. This course looks at the latest airline marketing and commercial trends to help you revamp your marketing practices. As the customer becomes the central focus of airline marketing strategy, this course also provides insight into tools for assessing your target markets and developing a long-term relationship with your customer.
Venue: Geneva (IATA), Switzerland