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New Product Development Lab

By: Lagos Business School   

Lagos State, Nigeria

07 - 07 Aug, 2014 

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This seminar is designed to provide frameworks and tools to better prepare you to create and execute a winning game plan for launching innovative and market-driven products.

The seminar provides a comprehensive coverage of major topics in developing and implementing new product development, building cross-functional teams and covers business-to-business, consumer products, and services.


  • Integration: a product family planning process
  • Molding a successful new product development program
  • Managing the product/service life cycle
  • New product management responsibilities
  • Developing the right culture and organisation
  • Managing the new product development process
  • Monitoring new product development and planning the launch

Targeted Audience:

New product managers, business executives, product managers, business relationship managers, advertising managers, marketing directors and managers, directors of research and development or manufacturing, research engineers, project managers, directors of product management

Lagos Business School, Pan-Atlantic University, Km 22, Lekki-Epe Expressway, Ajah, Lagos, Nigeria Aug 07 - 07 Aug, 2014
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+234-8025014623; 08025014624; 08058097448

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