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Mastering Competitive Strategy and Blue Ocean Strategy

By: Lagos Business School   

Lagos State, Nigeria

05 - 09 May, 2014  5 days

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As the world struggles to recover from a historic downturn, the competitive landscape is becoming more and more rugged every day. Nigeria and other sub-Saharan economies are growing and becoming more attractive, such that local players are increasingly being thrust upon the global stage. Local and regional companies are no longer insulated from global players and now have to compete head-on with multi-nationals that deploy sophisticated strategic analysis and frameworks. At the same time, social and infrastructural deficits make it difficult to compete with imported products and services. As a result it is no longer sufficient to have a good product – good products and processes are merely the minimum requirements for taking part in the global competitive game. Businesses and products need to be positioned strategically and to continually re-invent their strategies. Thus, business leaders can no longer just be competitively effective; they must also be strategically competitive.


  • Demystify competitive strategy and blue ocean strategy
  • Deconstruct industries to find the best position within them
  • Determine the drivers of industry profitability
  • Map the loci of current and future profit flows in the value chain
  • Formulate or review a strategic plan
  • Obtain insights into business models and positioning configurations utilised by successful local firms.
  • Participate in a hands-on blue ocean strategy simulation
  • Acquire an in-depth understanding of blue ocean strategy tools and concepts
  • Begin to develop a blue ocean strategy for their own organisations

Targeted Audience

Top-level managers with responsibilities for formulation or reviewing stategy for firms, divisions, businesses, product lines, or brands. Top-level managers and executives in innovative and fast-changing industries and sectors

Lagos Business School, Pan-Atlantic University, Km 22, Lekki-Epe Expressway, Ajah, Lagos, Nigeria May 05 - 09 May, 2014
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+234-8025014623; 08025014624; 08058097448

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