The purpose of this course is to provide education and guidance to product managers and other product management professionals, with the development of new services and products. The course is structured as an all-encompassing, step-by-step instruction guide and is adapted for all businesses of various sectors of the economy. It can be used by growing as well as mature businesses as a product management framework reference or to practically improve the current service and product development methodologies. Business benefits include improved time-to-market, development projects cost savings, higher project ROI, increased productivity and resources utilisation and increased competitiveness. This is a detailed product development and product management training course suitable for both novice and experienced product managers.