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Using Social Media for Profitable Employee Engagement

By: School of Media and Communication

Lagos State, Nigeria

13 - 13 Feb, 2014 

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Discerning organizations are turning to digital and social media as critical tools to enhance their competitiveness in an increasingly challenging marketplace. In many organizations this process has been driven largely by the marketing and corporate communications functions. The focus has invariably been channelled towards improving and increasing engagement with external customers. It is becoming increasingly clear that if organizations must profit sustainably from their digital and social media investments, there is an urgent need to rethink employee engagement in the light of the opportunities presented by these new forms of media. Such a holistic approach must have the Human Resources function as a key driver of the process in order to unlock the hidden gems in their employees. To make this bold transition, Human Resources practitioners must enhance their understanding of and effectively use social media both for professional and organizational use. This one day hands on workshop is a must attend for managers in the Human Resources function of their organization.


  •     Demonstrate the link between Social Media, employee engagement and productivity
  •     Show ways in which HR can exploit Social Media to demonstrate its continued relevance in the workplace
  •     Learn how to identify and work successfully with key stakeholder groups within your organization to maximize your organization’s Social Media investments.
  •     Improve your knowledge and skills of the recruiting and selection process of digitally savvy employees
  •     Learn how to create a Digital and Social Media governance framework for your organization
  •     Learn how to create an Authentic, Believable and Credible Employer Brand using Social Media
  •     Making your organization a Social Brand – how HR can lead this transition/transformation
  •     Understand the ethical and regulatory issues affecting Social Media

Participant Profile
Programme is ideal for all those who seek to understand how they can exploit Digital and Social Media to optimise their performance. Expected participants are:  

  •     HR Directors
  •     HR Specialists
  •     Directors of learning and development in corporate organisations
  •     HR Business Partners
  •     Training Directors/Managers
School of Media and Communication, Pan-African University, 2, Ahmed Onibudo Street, Victoria Island, Lagos Feb 13 - 13 Feb, 2014
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01-8967462, 08066385629, 08058127207