The executive course in Leadership and Governance in Media and Communication (LGMC) is a high value programme organized by the School of Media and Communication of the Pan-African University in collaboration with University of Central Lancashire, as well as other UK based partners. In concept, the programme rests on the new paradigm of the knowledge economy in which human capital and the possession of skills and competencies are seen as key factors in economic production.
Like other industries, the media have also moved away from the old paradigm. In the age of the new media, we can no longer remain on the beaten path of technological stagnation, low circulation figures, lack of audience rating procedures, indifferent quality output, and unethical practices. Since these challenges stem from poor management and inadequate governance skills, the best way to tackle them is from the top. LGMC is a response to these challenges.
The programme aims at assisting chief executive officers and directors in the media and communication industries to optimize their leadership skills, enhance their grasp of strategy and the business environment, and maximize their command of innovations and trends in the field. It will assist them in the development of their visions and plans to build equity and portfolios. The expected ultimate outcome is a significant boost in overall brand performance.