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Retail Banking: Multichannel Management in the Digital Era

By: Euromoney Financial Training

Kenya

20 - 22 Oct, 2014  3 days

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This 3-day course will help you increase your bank’s profitability by implementing today’s leading customer retention strategies.

Over this course will give you the opportunity to:

  • Acquire new techniques to maximise your sales and improve performance across all distribution channels
  • Fully understand the impact on your bank’s growth and revenue opportunities, product development and customer requirements following the global financial crisis
  • Understand marketing and distribution strategies used by leading retail banks to help you develop and design strategies to meet the changing needs of your customers
  • Implement strategies to enhance cost efficiency and productivity by creating an environment where customers buy more of your products and services
  • Learn from a retail personal finance expert with over 35 years hands on experience in the UK and the international markets
Course Overview
Retail banking has changed significantly over the last few years, partly as a result of the impacts of the global financial crisis but also because of the rapid growth in new alternative channels of distribution emanating from the new digital era. These changes are creating significant challenges and placing pressures on banks to on the one hand grow revenue but at the same time reduce costs.
Alongside these changes the customers of banks are more demanding so delivering excellence in customer experience in the multi channel world is key. Many banks fail to please their customers, grow their revenue, reduce cost and drive shareholder value – this programme will share with attendees what the leaders are doing and show how they can be followed.
The programme will draw upon experience from retail banks around the globe, tailored towards your markets. The programme is about practical learning and examples, not theory; it is about helping attendees take away real actionable ideas, innovations and plans.

Methodology
  • Euromoney Training, together with a renowned expert course director, has developed this highly practical 3-day course to teach the disciplines outlined.
  • The emphasis is on practical and interactive exercises and real-life case studies
  • The course will also involve group work, presentations and discussions
  • The course will draw upon case studies and examples from a range of banks and non-banks including: HSBC, Bank of America, INO, DeutscheBank, HBOS, Marks & Spencer, Disney Corporation, Tesco and Wal-Mart
Nairobi, Kenya Oct 20 - 22 Oct, 2014
£2,850.00
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+44 (0)207 779 8543