Traditional distribution channels are indeed changing. As organizations move from mass production and mass distribution to mass customization, creative approaches are needed in the management of warehousing and distribution. The challenge is always present, because different customers may demand different levels of service. Demand often cannot be forecasted, especially if one must deliver customized products exactly where the customer needs them.
Businesses today must understand that they are competing on the basis of time more than on any other factor. The rigors of stores management require that you take action to meet your customers’ demand for faster, more frequent and more reliable deliveries. Your suppliers need to meet increasingly precise inbound schedules. Tomorrow’s customers are more likely to be in another country or continent than they are likely to be from across town, in another state, or in another province.