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21st Century Marketing


United Arab Emirates

23 - 27 Feb, 2015  5 days

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This course analyses the current and likely future role of marketing. It considers the rapidly evolving range of marketing communication channels now available, including traditional and mainstream media, interactive marketing, social media and  mobile technology. The course will help delegates to identify how they can make the best use of all these developments for their organisations’ growth.

Who Should Attend?

 Managers, officers and executives who are responsible for or involved with marketing, public relations, communications and protocol. Specific areas of responsibility include media relations, community involvement, internal communications, product publicity, marketing communications and public affairs. Anybody who would like to update themselves on rapidly changing modern marketing methods to ensure that they are familiar with the characteristics and the challenges and implications of 21st century marketing, including those from the public, private and voluntary sectors.

Course Outcomes

 Delegates will gain knowledge and skills to:

  • Increase the impact of all marketing by fully utilising all current opportunities

  • Identify factors which will generate future marketing opportunities

  • Create up-to-the minute marketing campaigns with high return on investment

  • Create flexible marketing structures

  • Be ahead of the competition in spotting marketing opportunities

  • Increase the impact of their marketing

  • Enable organisations to stand out from the competition

  • Develop dynamic interactive marketing

  • Create a balanced marketing mix

  • Identify the best communications for each campaign

  • Measure the impact of your marketing

Dubai, UAE Feb 23 - 27 Feb, 2015
£2,450 (for one week), £4,000 (for two weeks)
(Convert Currency)


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