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Corporate PR Strategies

By: Growth Academy Limited

United Arab Emirates

25 - 29 May, 2015  5 days

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This course examines the role of internal communications as a strategic business function. It details how to develop and implement effective organisational communications so that employees feel engaged, empowered and valued consistently and in a structured way. The course identifies the keys essentials required to plan for change, the communication required, communicating throughout the organisation during any change, and managing the impact of change in the long term

Who Should Attend?

 Directors and senior managers who are involved with marketing and public relations activities within their organisation and the promotion of their organisation to their employees, including those in PR, marketing, communications and corporate strategy. Also, those who lead teams of people and communications specialists, and individuals who wish to move into the public relations arena, including those from the public, private and volunteer sectors.

Course Outcomes

Delegates will gain knowledge and skills to:

  • Engage and motivate employees through appropriate and consistent communication

  • Develop and implement an effective internal change strategy

  • Manage a portfolio of internal communications channels

  • Increase effectiveness of communications within an organisation

  • Implement communication to create organisational advantage and manage change

  • Understand PR in communicating and maintaining an organisation’s culture and values

  • Apply behavioural aspects to employee communication

  • Utilise all modern channels of organisational communications

  • Make organisational change successful through effective communication

  • Monitor and measure success

Dubai, UAE May 25 - 29 May, 2015
£2,450 (for one week), £4,000 (for two weeks)
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