This course looks at how to develop positive relations with the media and the methods required to focus effective PR on government. The course provides a practical insight into political lobbying and helps those who need to understand politics, decision-making and policymaking. It analyses how to develop a framework for media relations and understand the changing requirements of the wide range of media now accessible to all stakeholder and publics.
Who Should Attend?
Directors and senior managers in media relations, marketing, public affairs, communications and all those who have contact with policy makers and government; those involved in government relations, lobbying, community relations and marketing communications; communications practitioners and senior managers who are responsible for managing relationships with the press, politicians and civil servants; those from the public, private and voluntary sectors.
Delegates will gain knowledge and skills to:
- Deliver an effective public affairs strategy and plan
- Understand the fundamentals of government relations
- Understand and utilise mainstream, mobile and social media available
- Lobby and advocate for effective outcomes
- Apply e-business and the Internet world to media relations and public affairs
- Appreciate how all media works, from mainstream to electronic
- Handle the media positively and productively, whatever the situation
- Talk to the press - ‘on’ and ‘off’ the record
- Understand how to capitalise on the wide range of media channels
- Conduct controlled and constructive media interviews