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Mastering Computer Application In Marketing Functions

By: Nigerian Institute of Management (Chartered)

Lagos State, Nigeria

07 - 11 Sep, 2015  5 days

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The use of computers for the processing and presentation of marketing information to customers and management has become a feature of modern marketing. At the end of this course, participants would effectively apply the relevant computer softwares in the recording, storage, analysis, reporting and presentation of essential marketing information.

Content

  • Overview of marketing functions / operations
  • Understanding software tools applicable to marketing functions
  • Introduction to MS-EXCEL
  • Marketing/Sales data analysis using excel functions
  • Developing marketing/sales reporting model with excel
  • Sales promotion and presentation using MS-power point
  • Developing and managing marketing information system
  • Online marketing
  • Understanding major elements of security and marketing data protection

Who Should Attend

Marketing Managers, Officers, executives and other personnel whose responsibilities directly or indirectly relate to marketing function

Management House, Plot 22, Idowu Taylor Street, Victoria Island, Lagos Sep 07 - 11 Sep, 2015
Members - NGN105,000.00, Non members - NGN115,000.00
(Convert Currency)

01-2705367, 2704045, 08052597205, 08052597229