Developing and sustaining customers is key to continuous patronage. How to retain existing customers and develop new ones is a challenge because of the numerous companies chasing the same customers at the same time. Who gets the largest target market is cardinal for profitability.
- Strategies for retaining customers that may have better alternatives
- Strategies for attracting potential customers that may feel they have better or similar alternatives
- Turning the mind of customers to appreciate the importance of your product in his business
- Creating fear in the mind of customers for losing patronage of your product
- Strategies for creating lasting impression of your product in the mind of your customers
- Marrying customers’ needs with the goals of your organization.