Workshop on Relationship Marketing and Management
By: Human Capital Associates
Lagos State, Nigeria
Mar 16 - 18 Mar, 2015
In our rapidly changing business environment, the thrust of marketing competition has moved from mass marketing to segmented marketing. The customization of services and products, plus intense competition within chosen segment has made it imperative that sales professionals and marketing managers be equipped with relationship building capabilities that will help them understand the growing influence of the customer, how to manage and retain them for long lasting business
Facilitators: Aderemi F. Adewale - B.Sc., M.Sc., MBA (Marketing) - An experienced marketing practitioner with over two decades of post graduation work practice. Mr. Adewale worked with McGraw-Hill Book Co. USA as the Academic Representative for West Africa. He later joined The Boot Company Nig. Ltd. which later changed it’s name to (BCN PLC) as Area Sales Manager for West and North and he rose to become the General Manager and Chief Executive Officer of the company. He will bring his experience to bear on this programme.
Venue: Ostra Hall & Hotel, off Otunba Jobi Fele Way, Opposite NNPC Gas Station, Alausa, Ikeja, Lagos