This is a must course for people managing marketing communications of corporations. It is also a must for people handling search engine optimization for companies. The areas covered in this course include:
Positioning company in the first page search engine, activities that can help web sites be in the topmost among others.
Participants expected: Marketing communication experts, digital marketers, public relations expert, advertising experts, professional website management experts, and those wishing to make careers in the internet/digital world.
- Content is key mechanism
- Positioning company in the first page search engine
- Helping unknown potential customers/clients identify you
- The use of key variables in website
- Activities that can help web sites be in the topmost v Separating business from its competitors on the net.