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Strategic Account Management

By: Lagos Business School   

Lagos State, Nigeria

03 - 05 Aug, 2015  3 days

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This workshop is designed to provide a conceptual framework for understanding strategic customer relationships as well as tools for designing and implementing a Strategic Accounts Management (SAM) programme. Whether you are already managing strategic accounts or looking to start a programme on a local or global scale, this workshop will help you manage and grow strategic account relationships as assets.


The workshop will include the following key content over 3 days:

  • Strategic Accounts: A definition.
  • Optimising your strategic account sales team
  • Selecting and classifying Strategic Accounts
  • Developing and Implementing a Strategic Account Management (SAM) programme
  • Resourcing for Strategic Account Management
  • Building your Business Acumen
  • Strategic Account Plans
  • Sales Opportunity Management
  • Negotiating Large Account Uncover Strategies to Win Clients for Life
  • Leveraging Marketing to Support Strategic Marketing Initiatives
  • Applying Technology in Strategic Account management

Participants’ Profile

Executives, key account managers, relationship managers, managers and experienced sales people charged with growing their company's largest account, including: key account managers, business development managers, customer relationship managers, sales and marketing managers and business development managers

Lagos Business School (LBS), Km 22, Lekki - Epe Expressway, Ajah, Lagos. Aug 03 - 05 Aug, 2015
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08025014623 - 4; 014546788