The business activities of consumers are fast going digital. If companies must survive in the near future, they should also be focusing attention on digital marketing. The intricacies of digital marketing are the main trust of this course. This workshop focuses on the various ways of exploring and optimising digital marketing platforms. The various platform and tactics relating to the different media will be handled here.
Digital marketers, company’s web page handlers, customer service personnel, public relations experts, marketing communications experts among others
- The myth about digital marketing
- The realities about digital marketing
- Handling the core competence in digital marketing
- Isolating the unknown in digital marketing
- Synthesising different strategies of digital marketing
- Matching benefits and cost in digital marketing