At the end of this training, participants will master the following areas: social network marketing, Search engine optimization parameters, Viral marketing imperatives, Experiment based market research using digital marketing, Web analytics prioritization, Digital consumer search and marketing, Digital analytics and content, Communications strategy and new media, Digital market research synchronization, E –tailing and retailing, Managing electronic and commerce systems, Global marketing and consumer’s culture, Digital marketing management, Advanced computer applications for digital marketing, Visioning digital marketing, Isolating social media for digital marketing, Using digital marketing for influencing consumer behavior, Centric marketing strategy, Driving digital marketing relevance, Concatenating customer analytics blog, Coordinating customer experience using digital marketing, Cost benefit analysis in digital marketing.
Public relations experts, digital/internet marketers, customer relations officers, blog handlers, e marketing officers, marketing communications experts among others
- Content is key
- Elements needed to position own company first in the search engine
- Methods of getting the best out of wage page
- Un switching from the normal industry average
- Interactive customization of the marketing special antics
- Addressing the profitability challenge through the web