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Digital Marketing Strategies: Winning in the Digital Age

By: Lagos Business School   

Lagos State, Nigeria

09 - 11 Mar, 2015  3 days

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The modern marketer needs to understand key strategies in digital marketing to stay ahead in the digital marketing space. The reason is obvious: meeting the rapid demands of today's world requires an understanding of key trends and processes in digital marketing. As such, a multi-channel online strategy is integral to the overall strategy of an organisation. This course will provide practical real-world insight on how leading organisations succeed.


The programme will strengthen your capacity to:

  • Assess your organisation's digital marketing strategy
  • Understand trends in social media
  • Understand competitor strengths and weaknesses
  • Use social media to improve marketing, branding and new product development
  • Discover shifts in technology, particularly in the digital age
  • Identify areas of improvement
  • Design, implement and execute your organisation's integrated marketing communication Plan
  • Understand digital marketing programme development and implementation

Participants’ Profile

Mid-level and senior managers in medium-sized businesses and large corporations with sales, marketing or commercial responsibilities.

Lagos Business School (LBS), Km 22, Lekki - Epe Expressway, Ajah, Lagos. Mar 09 - 11 Mar, 2015
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08025014623 - 4; 014546788

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