Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Getting up to Speed in Marketing of Financial Services

By: Tom Associates Training  

Lagos State, Nigeria

09 - 10 Apr, 2015  2 day

Follow Event

  

The training will help participants to understand seven significant things about the market they face:

  • How they can spot and choose the right segments of the financial market to target.
  • How they can differentiate what the Bank offers from those of other financial services providers.
  • How they should respond to customers who are sensitive to pricing.
  • How they can tell which customers are ever most important.
  • How they can measure the payback from marketing communications – analog and digital.
  • How they can improve on selling efforts in different segments of the bank’s market.
  • How they can get the people in all your departments to be market-focused.

Course Contents

DAY ONE

  • Finance Marketing Strategy
  • The Pool of Funds Analysis
  • The Battle Areas for Marketing
  • How to conduct Marketing Prospects Analysis
  • Who should I market to?
  • Who should I convince?
  • Who should I appease?
  • Working with the 3A =3P Model
  • Bank executive’s availability - Market presence/pervasiveness
  • Product acceptability - Customer/Prospect’s preference
  • Pricing - Customer/Prospects value perception
  • Bankers should Understand Brands Basics
  • Relationship between Customers and Brand Marketing
  • Building Bank Products to Brands.
  • Market Segmentation & Selling Skills
  • Public Sector Marketing
  • Selling to Corporate Accounts
  • Selling to High Net-Worth Individuals.

DAY TWO

  • Marketing Communications
  • Marketing Stakeholders and Key Messages
  • Media Selection - Analog & Digital
  • Above- and Below-the-Line Activities
  • Marketing Communications Frequency
  • Feedback Mechanism
  • Managing Marketing Difficulties
  • Picking relevant and timely information from the prospects
  • Customer problems to solve
  • Bank policy problems to mitigate
  • Relational problems to mitigate
  • Bank Reputation to manage
  • Gaining prospects and customers trusts
  • Personal Competence
  • Self motivation
  • Networking competence
  • Product knowledge
  • Market knowledge
  • Industry/Competitor knowledge
  • Presentation skills
  • Negotiation skills
  • Objections handling skills
  • Closing skills
  • Mastering time
  • Managing relationships
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Apr 09 - 10 Apr, 2015
NGN90,000.00
(Convert Currency)

08033019120

Related Courses
How to Create Positive Customer Experience: Service as an Art and a Science How to Create Positive Customer Experience: Service as an Art and a Science

2 day, 21 - 22 Sep, 2017 

2017-09-21 12:09:00
Lagos State, Nigeria

Tom Associates Training

This training is to make employees psychologically ready, supported with the skills-set to deliver impeccable customer service. After the programme, employees will be able to attend to more service ...

Business Acumen Master Class: Transformative Learning of How the Business Makes Money Business Acumen Master Class: Transformative Learning of How the Business Makes Money

3 days, 04 - 06 Oct, 2017 

2017-10-04 12:10:00
Lagos State, Nigeria

Tom Associates Training

Business Acumen is all about seeing the big picture and recognizing that all decisions no matter how small can have an effect on the bottom line. Therefore the focus of this course is to prepare ...

Enterprise Proficiency for Small and Medium Size Business Owners Enterprise Proficiency for Small and Medium Size Business Owners

5 days, 20 - 24 Nov, 2017 

2017-11-20 12:11:00
Lagos State, Nigeria

Tom Associates Training

For Small and Medium Enterprises (SMEs) today, competitors keep increasing. Every existing Small or Medium Enterprise owner should keep evaluating these competitive factors in the industry, keep ...

Bearing Maintenance and Lubrication Bearing Maintenance and Lubrication

5 days, 25 - 29 Sep, 2017 

2017-09-25 12:09:00
Lagos State, Nigeria

Tom Associates Training

Whenever wear and tear in the operation of plant and equipment is traced, it is often evident that lack of effective and appropriate lubrication and wrong application of bearings are largely ...