Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Getting up to Speed in Marketing of Financial Services

By: Tom Associates Training  

Lagos State, Nigeria

09 - 10 Apr, 2015  2 day

Follow Event

  

The training will help participants to understand seven significant things about the market they face:

  • How they can spot and choose the right segments of the financial market to target.
  • How they can differentiate what the Bank offers from those of other financial services providers.
  • How they should respond to customers who are sensitive to pricing.
  • How they can tell which customers are ever most important.
  • How they can measure the payback from marketing communications – analog and digital.
  • How they can improve on selling efforts in different segments of the bank’s market.
  • How they can get the people in all your departments to be market-focused.

Course Contents

DAY ONE

  • Finance Marketing Strategy
  • The Pool of Funds Analysis
  • The Battle Areas for Marketing
  • How to conduct Marketing Prospects Analysis
  • Who should I market to?
  • Who should I convince?
  • Who should I appease?
  • Working with the 3A =3P Model
  • Bank executive’s availability - Market presence/pervasiveness
  • Product acceptability - Customer/Prospect’s preference
  • Pricing - Customer/Prospects value perception
  • Bankers should Understand Brands Basics
  • Relationship between Customers and Brand Marketing
  • Building Bank Products to Brands.
  • Market Segmentation & Selling Skills
  • Public Sector Marketing
  • Selling to Corporate Accounts
  • Selling to High Net-Worth Individuals.

DAY TWO

  • Marketing Communications
  • Marketing Stakeholders and Key Messages
  • Media Selection - Analog & Digital
  • Above- and Below-the-Line Activities
  • Marketing Communications Frequency
  • Feedback Mechanism
  • Managing Marketing Difficulties
  • Picking relevant and timely information from the prospects
  • Customer problems to solve
  • Bank policy problems to mitigate
  • Relational problems to mitigate
  • Bank Reputation to manage
  • Gaining prospects and customers trusts
  • Personal Competence
  • Self motivation
  • Networking competence
  • Product knowledge
  • Market knowledge
  • Industry/Competitor knowledge
  • Presentation skills
  • Negotiation skills
  • Objections handling skills
  • Closing skills
  • Mastering time
  • Managing relationships
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Apr 09 - 10 Apr, 2015
NGN90,000.00
(Convert Currency)

08033019120

Related Courses
Building and Sustaining a Successful Enterprise Building and Sustaining a Successful Enterprise

4 days, 20 - 23 Jun, 2017 

2017-06-20 12:06:00
Lagos State, Nigeria

Tom Associates Training

This Building and Sustaining a Successful Enterprise training  course will discuss: Set right strategy Beat powerful competitors Get funding for new growth initiatives Be relentlessly ...

Powerful Data Analysis Tools: The Spreadsheet Models Powerful Data Analysis Tools: The Spreadsheet Models

4 days, 04 - 07 Sep, 2017 

2017-09-04 12:09:00
Lagos State, Nigeria

Tom Associates Training

The simple spreadsheet is one of the most powerful data analysis tools that exists, and it’s available to almost anyone. Major corporations and small businesses alike use spreadsheet models to ...

Aggressive Market Penetration: Battles for Market Share Aggressive Market Penetration: Battles for Market Share

4 days, 05 - 08 Dec, 2017 

2017-12-05 12:12:00
Lagos State, Nigeria

Tom Associates Training

A four-day sales and marketing training on intense and offensive market drive.  With speed, the sales and marketing persons must: Generate awareness for the company’s products Achieve ...

Business Acumen Master Class: Transformative Learning of How the Business Makes Money Business Acumen Master Class: Transformative Learning of How the Business Makes Money

3 days, 26 - 28 Jul, 2017 

2017-07-26 12:07:00
Lagos State, Nigeria

Tom Associates Training

Business Acumen is all about seeing the big picture and recognizing that all decisions no matter how small can have an effect on the bottom line. Therefore the focus of this course is to prepare ...