Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Relationship Management and Marketing

By: Tom Associates Training  

Lagos State, Nigeria

15 - 17 Apr, 2015  3 days

Follow Event

  

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilize marketing and relationship management skills for renewed advantage.

Course Contents

DAY ONE

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
  • Account Mission Statement
  • Account Goals
  • Product Volumes
  • Revenue Targets
  • Resource Decision
  • Relationship Strategies:
  • Customer Targeting
  • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team

DAY TWO

  • Relationship Capabilities
  • Profiling Key Businesses
  • Long Prospecting Cycles
  • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values  of the Relationship Manager
  • Social Values of the Relationship Manager

DAY THREE

  • Personal Selling Results
  • High-Performance Selling
  • The World-Class Marketer
  • Selling v. Marketing
  • Life-long Relationship:
  • Short/long term opportunities
  • Key players/priorities/politics
  • Areas of weakness/vulnerability
  • Economics of the business
  • Conducting a Relationship Audit
  • Evaluating the Partnership
  • Account Contacts
  • Level of Trust
  • Sharing of information
  • Knowledge of Lifestyle/Social Contact
  • What A Poor Relationship Manager looks like

 

5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Apr 15 - 17 Apr, 2015
NGN110,000.00
(Convert Currency)

08033019120

Related Courses
Managing A New Beginning: Securing Our Post-Employment Future Managing A New Beginning: Securing Our Post-Employment Future

4 days, 07 - 10 Nov, 2017 

2017-11-07 12:11:00
Lagos State, Nigeria

Tom Associates Training

This is a programme on how all employees sure to approach retirement shortly or in a few years’ time must plan how they will confront real economic issues after their employment in the ...

Value Added Marketing: Advanced Marketing Strategies Value Added Marketing: Advanced Marketing Strategies

4 days, 14 - 17 Nov, 2017 

2017-11-14 12:11:00
Lagos State, Nigeria

Tom Associates Training

At the end of this Value Added Marketing - Advanced Marketing Strategies course, participants will: Develop enhanced skills in formulating strategic marketing plans Have higher creativity in brand ...

Advanced Office Management and Administrative Skills Advanced Office Management and Administrative Skills

5 days, 04 - 08 Sep, 2017 

2017-09-04 12:09:00
Lagos State, Nigeria

Tom Associates Training

To excel as a Senior Office Manager, Administrator or Secretary you need to perfect your interpersonal and behavioural skills, to ensure you stay in control and on top of every one of your ...

Work Process Improvement Techniques Work Process Improvement Techniques

5 days, 16 - 20 Oct, 2017 

2017-10-16 12:10:00
Rivers State, Nigeria

Tom Associates Training

Understanding work processes so that they can be improved by means of a systematic approach requires the knowledge of a simple kit of tools or techniques. The effective use of these tools and ...