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Relationship Management and Marketing

By: Tom Associates  

Lagos State, Nigeria

15 - 17 Apr, 2015  3 days

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  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilize marketing and relationship management skills for renewed advantage.

Course Contents

DAY ONE

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
  • Account Mission Statement
  • Account Goals
  • Product Volumes
  • Revenue Targets
  • Resource Decision
  • Relationship Strategies:
  • Customer Targeting
  • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team

DAY TWO

  • Relationship Capabilities
  • Profiling Key Businesses
  • Long Prospecting Cycles
  • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values  of the Relationship Manager
  • Social Values of the Relationship Manager

DAY THREE

  • Personal Selling Results
  • High-Performance Selling
  • The World-Class Marketer
  • Selling v. Marketing
  • Life-long Relationship:
  • Short/long term opportunities
  • Key players/priorities/politics
  • Areas of weakness/vulnerability
  • Economics of the business
  • Conducting a Relationship Audit
  • Evaluating the Partnership
  • Account Contacts
  • Level of Trust
  • Sharing of information
  • Knowledge of Lifestyle/Social Contact
  • What A Poor Relationship Manager looks like

 

5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Apr 15 - 17 Apr, 2015
NGN110,000.00
(Convert Currency)

08033019120

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