Nigerian Seminars and Trainings

Search conferences, training, seminars, courses and workshops in Nigeria and around the world

business logo

Relationship Management and Marketing

By: Tom Associates Training  

Lagos State, Nigeria

28 - 30 Sep, 2015  3 days

Follow Event

  

  • Gain high value-added contacts and businesses
  • Integrate selling techniques with relationship management strategies.
  • Align marketing strongly in all departments.
  • Track relationship market results.
  • Utilize marketing and relationship management skills for renewed advantage.

Course Contents

DAY ONE

  • Why relationship marketing?
  • Marketing is everyone’s job
  • Account Strategy:
  • Account Mission Statement
  • Account Goals
  • Product Volumes
  • Revenue Targets
  • Resource Decision
  • Relationship Strategies:
  • Customer Targeting
  • Key Events
  • Measurement Guides to Assess Relational Depth
  • Working as a Team

DAY TWO

  • Relationship Capabilities
  • Profiling Key Businesses
  • Long Prospecting Cycles
  • Customer Service Cycle
  • Objectives of the Relationship Manager
  • Key Responsibilities of the Relationship Manager
  • Work Values  of the Relationship Manager
  • Social Values of the Relationship Manager

DAY THREE

  • Personal Selling Results
  • High-Performance Selling
  • The World-Class Marketer
  • Selling v. Marketing
  • Life-long Relationship:
  • Short/long term opportunities
  • Key players/priorities/politics
  • Areas of weakness/vulnerability
  • Economics of the business
  • Conducting a Relationship Audit
  • Evaluating the Partnership
  • Account Contacts
  • Level of Trust
  • Sharing of information
  • Knowledge of Lifestyle/Social Contact
  • What A Poor Relationship Manager looks like
5/7 Alade Lawal Street, Opposite Divisional Police Station, Off Ikorodu Road, Anthony, Lagos. Registration: 8.30 - 9.00 a.m. Class Session: 9.00 - 4.00 p.m. Sep 28 - 30 Sep, 2015
NGN110,000.00
(Convert Currency)

08033019120

Related Courses
Managing A New Beginning: Securing Our Post-Employment Future Managing A New Beginning: Securing Our Post-Employment Future

4 days, 07 - 10 Nov, 2017 

2017-11-07 12:11:00
Lagos State, Nigeria

Tom Associates Training

This is a programme on how all employees sure to approach retirement shortly or in a few years’ time must plan how they will confront real economic issues after their employment in the ...

Bearing Maintenance and Lubrication Bearing Maintenance and Lubrication

5 days, 25 - 29 Sep, 2017 

2017-09-25 12:09:00
Lagos State, Nigeria

Tom Associates Training

Whenever wear and tear in the operation of plant and equipment is traced, it is often evident that lack of effective and appropriate lubrication and wrong application of bearings are largely ...

Improved English Communications: Report and Proposal Writing and Excellent Communication Improved English Communications: Report and Proposal Writing and Excellent Communication

3 days, 26 - 28 Oct, 2017 

2017-10-26 12:10:00
Lagos State, Nigeria

Tom Associates Training

For effectiveness in business communications, this course focuses on making managers to: Become highly skilled in the use of English Language Write memos, letters, reports, proposals excellently by ...

How to Turn around a Business that is Satisfactory but Underperforming How to Turn around a Business that is Satisfactory but Underperforming

3 days, 23 - 25 Aug, 2017 

2017-08-23 12:08:00
Lagos State, Nigeria

Tom Associates Training

When an enterprise is in crisis, all kinds of devastating things start to happen to the customers, to the suppliers, to its bankers, to the workers, the managers and their families. But in a ...